About

  • This site provides a daily account of the various projects currently under development at the Sid Lee Collective. A brainchild of Sid Lee, our creative incubator develops, catalyses, promotes and finances various projects that push the notion of Commercial CreativityTM to its limits, and, we hope, beyond.

    We offer bursaries and support to our artisans to make their ideas happen. We also welcome submissions from external collaborators. Contact us to submit a project or learn more about the collective.

    Also visit Conversational Capital, a Sid Lee blog that offers strategic and creative insight on the engineering of word-of-mouth marketing.


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Tuesday, December 1, 2009

Vinyl CPH, Kriss Créol and Sid Lee Collective

Kriss Créol is the moniker of Danish Art Director and multi-disciplinary designer Kristian Grove Møller. Kriss joined Sid Lee in the Fall of 2008 as AD and creative on the global adidas Originals assignment. Kriss is well-known on the danish design scene and also runs the popular Créol Brothers blog (creolbrothers.cover.dk) together with his brother Mads Emil. Kriss is also a jury member at the Danish Creative Circle Awards and a judge at the infamous Favorite Website Award.

Kriss Créol and Sid Lee Collective were invited to take part of Vinyl CPH. The exhibition is set in motion by a great passion for designer toys - a phenomenon where the established art scene meets urban culture. The aim of the project is to break down barriers between art and graphic design, by letting a selected group of artists give life to 30 blank 20-inch vinyl toys.

He received a blank white Qee. In return, he had to come up with a brilliant idea of how to decorate the little fellow. There were no restrictions on which tools to use or materials to apply.

The outcome, dubbed 'Sid Qee', is an insight into the crooked mind of the Sid Lee artisan. Replacing the head of the Vinyl toy with a TV showing a slightly disturbing video loop.

The exhibition will run at Danish Architecture Center DAC from the 1st of December to the 2nd of February 2009/2010. It will also be showcased on the website www.vinylcph.dk which will be promoted worldwide.

During the period all the Vinyl Qee's are up for auction at a starting price around 1000 EUR. The proceeds will be donated to the Red Cross.

The opening took place last Wednesday in the fashionable meat-packing district in Copenhagen. The evening was a great success, with a huge turnout of art- and party-loving people and with Djuna Barnes and legendary Dj Trentemøller in charge on the decks.


 

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