About

  • This site provides a daily account of the various projects currently under development at the Sid Lee Collective. A brainchild of Sid Lee, our creative incubator develops, catalyses, promotes and finances various projects that push the notion of Commercial CreativityTM to its limits, and, we hope, beyond.

    We offer bursaries and support to our artisans to make their ideas happen. We also welcome submissions from external collaborators. Contact us to submit a project or learn more about the collective.

    Also visit Conversational Capital, a Sid Lee blog that offers strategic and creative insight on the engineering of word-of-mouth marketing.


Thursday, April 17, 2008

Sid Loves Turbo - the popular Podcast

creative,collective,public space,friends,turbo,sidlee,sid lee, marketing, fashion, commercial creativity, conversational capital, montreal, new-york, amsterdam, quebec, art, culture, design, exhibit, event, galleries, photos, illustration, blackboard, painting, discover, reveal, loves, music

Our Podcast is more popular than ever, we have reach the 55000 downloads and we just can't wait for the next one each week.

creative,collective,public space,friends,turbo,sidlee,sid lee, marketing, fashion, commercial creativity, conversational capital, montreal, new-york, amsterdam, quebec, art, culture, design, exhibit, event, galleries, photos, illustration, blackboard, painting, discover, reveal, loves, music

 

Wednesday, October 3, 2007

SID Loves Turbo - the web

creative,collective,public space,friends,turbo,sidlee,sid lee, marketing, fashion, commercial creativity, conversational capital, montreal, new-york, amsterdam, quebec, art, culture, design, exhibit, event, galleries, photos, illustration, blackboard, painting, discover, reveal, loves, music

Our Podcast is getting so popular that we decided to create a specific web page : www.sidlovesturbo.com,  for all the love we have for Turbo and the beautifull music they are providing to us. You will easier access to older podcasts. So enjoy this gift and prepare yourself a second compilation cd is in the making.

And by the way, the new podcast is ready as well

creative,collective,public space,friends,turbo,sidlee,sid lee, marketing, fashion, commercial creativity, conversational capital, montreal, new-york, amsterdam, quebec, art, culture, design, exhibit, event, galleries, photos, illustration, blackboard, painting, discover, reveal, loves, music

slt.016

Thomas Von Party / Podcast.
Back-to-school-fall-new-ipod-freshness from Turbo's resident selector.

Sid Loves Turbo goes back to a radio-style, talking-DJ format.

Great episode, don't miss it ;)

Thursday, March 8, 2007

Sid Loves Turbo - Lancement 03

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Voici quelques visuels de la campagne promo du CD Sid Loves Turbo et sa présence chez Archambault.

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Friday, March 2, 2007

Sid Loves Turbo - Lancement 02

Laikasidlee03

Hier soir pour le lancement de Sid Loves turbo, l'équipe de création de Sid Lee a créé une installation dans l'entrée du Laïka.

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Monday, February 26, 2007

Tiga clip

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This Thursday, we're launching the new Tiga video directed by Kristian Manchester of Sid Lee, Thomas Von Party and Mike Durcak. This video is for Tiga’s cover of Public Enemy’s  “Louder Than A Bomb”, off his debut album “Sexor”. Here is an exclusive sample of the clip and as a little bonus, the story of it’s making by Thomas Von Party:

“This video was all about process”, says Thomas Von Party of the Psychorhythmic Headular odyssey he and Mike Durcak created for Tiga’s acid-warp of Public Enemy’s paranoid hip-hop classic. “I first attempted to direct blind-folded, alone in a dark room. The point was to FEEL this video into existence.” The former ‘Lord of the Marionette’ hit unanticipated snags in dreamonizing sections of the video and so enlisted his grade 1 schoolmate and long time nemesis Mike Durcak. Stressing ‘organization’, ‘planning’ and ‘attention to detail’, Durcak cramped Von Party’s free-spirited style, resulting in several tantrums but eventually honing a talent sauvage, as they say in French, here in French Canada.

The ideas began to come together in the incubatory brainbarn that is Sid Lee; within the creative mindzone of enigmatic genius Kristian Manchester, believed to be capable of directing global ad campaigns using only his eyes.

Employing only the most time-consuming techniques possible, the team undertook the challenge of trying everything before deciding anything. Mike created a claymation galaxy, counted out grains of sand in exact proportion to the rhythmic signature of the song, and directed fleets of Sid Lee employees to make photocopies of scans of photocopies, while Kris commissioned 30 designs for eyezaps, none of which could satisfy the mystifying figure of Von Party, whose experience as a pre-teen mushroom guru gave him the final say in matters of psychedelic authenticity.

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Fly studios were then enlisted to work post-production magic on a project not yet in production - a challenging experiment to ‘fly’ out of the box and escape from all the commonalities of head-based psychedelic videos. Despite lengthy debates and an estimated $5 000 00 00 worth of work, the reputable studio was forsaken for being sane – TOO sane for what Mike and Thomas had in mind.

And then the unthinkable – Durcak and Von Party kidnapped every hard drive and fled in Von Party’s Green Smart Cabrio to finish the video underground, in Mike’s dungeon-of-the-arts, where they apparently went 62 hours without sleep, eating only sugar cubes, rebuilding the project twice after flooding from torrential rains.

Louder than a Bomb is a testament to man’s will to be different, at all costs: to stand up and disagree to agree that we are not created equal and all is creative fire.

Sidlee_tiga04

 

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